Analytics
Performance Analytics for win rate, deal size, time to close, conversion funnel, sources, and campaign results.

Key views
Conversion Funnel
See how many leads move between stages and the conversion % from the previous stage.

Lead scores
Review score distribution to prioritize high-intent outreach.

Win rate by score
Compare win rates across score bands to validate your scoring model.

Tips
- Source and deal value on leads make Win Rate by Source and Avg Deal Size meaningful.
- Use funnel drop-offs to decide where Proposal Follow-up workflows should fire.
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